Campaigns and Cases

During the fall of 2023, I supervised a group of six in redesigning the Burnham Park Association website. The goal was to make the website more modern, and to reorganize the website’s content for easier navigation.

In the months leading up to our spring showcase, I worked closely with the Danceworks public relations chairs to produce content for Instagram. A month before the show, we began posting choreographer highlights on Instagram, as well as planning and facilitating cast-wide shoots.

Hatfield Schwartz Law Group is a law firm in Cedar Knolls, New Jersey that specializes in workplace and employment law. As an account supervisor, I served as a liaison between the client and the team that I led. During the course of our contract, I worked with my team to develop a social media strategy for H&S Linkedin. Our team also started an e-newsletter for them; writing the newsletters and optimizing their database of over 1,000+ clients.

NWS Music Group focuses on discovering new and exciting talent in the music industry, helping them develop their sound and image. As an artists and repertoire intern, I was responsible for researching emerging artists and reaching out to discuss potential deals with them. I also created a working guide to help others who are interested in A&R understand the responsibilities and goals related with the profession.

For my content optimization class, I worked in a group of three to create a social media campaign for a collaboration between a for-profit organization and a non-profit. Clean Water Clean Coffee is a campaign that aims to address water insecurity and how it relates to the coffee industry.

During the Spring 2022 semester, I was the freshman intern for the Upstate Medical account. We primarily worked on their mobile mammography van Instagram account. Over the semester, I created over 50 graphics for their Follow The Van series that highlighted the mammography van's location.